Thursday, March 8, 2012

Run your photo business...

"Don’t ever try to be second best. Get rid of every photo in your portfolio that isn’t simply spectacular. If that leaves you with five shots – so be it. Don’t spend any time working on anything that is mediocre. Say no more than you say yes."
"Simplify. Everything. Simplify your photography, your workflow, your product offerings. Pick something you love, be good at it, sell that thing, reduce the noise."
"Always under-promise and over-deliver."
"Try to look at your business as a way to solve other people’s problems not just a place that sells 8×10″ prints. What product or service can you offer that will introduce a positive change in your client’s lives? THAT is what you should be selling."
You can find more here.

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